You have a great brand and an interesting story to tell. Now you need to get it out to the world. There are several ways to do that. You could take out ads in the newspaper or online. You could start a podcast and tell everyone you meet about how you have a podcast over and over again as podcasters do. You could go old school and stand on the corner wearing a sandwich board sign and ringing a bell. Or, you could make a pitch to the media.